The Gospel: MTV's Attempt At Bringin' Videos Back

Tuesday, October 28, 2008

Internet has most definitely massacred the MTV star, but MTV feels that there is still hope by bringing back the art of viewing a video in the pleasure of your own home. Recently, MTV launched online, MTV Music...which the redundant title is a reminder to what the channel is really supposed to be about (if you thought it's about those The Hills kids, you need to reassert yourself). MTV Music is basically a cleaned up version of YouTube, where you can view and video of your choice, comment and get embed codes for your blog/site. While their library is in the growing process, they've covered the basics of old and new as I tried to find an oldie and a newbie (oldie: Taylor Dayne's "With Every Beat Of My Heart" was there, newbie: Kings Of Leon's "Sex On Fire" was not...c'mon MTV) But I will say that the video loaded quickly for me and it was in top notch quality...which gives me the sense that maybe they are onto something...plus the embedding codes are a dream in action as bloggers around the world will rejoice that they don't have to sift through a dozen or so vids on YouTube to get on their vid of choice the downing message: Embedding Disabled By Request. Still while this is all fine and dandy what is really the point of MTV Music? Is this just a ploy to let us feel a bit at ease about the channel's dwindling showing of music videos? Or will it before long morph into a fancier version of YouTube or Daily Motion with viral videos such as a drunk dude singing, Toto's "Hold The Line" at his cousin's wedding. Hopefully, maybe MTV Music will stick to the basics of good old fashioned music video viewing and not get wayward like the channel itself.

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