Crisp N' Fresh: Splash Into 'Why R U?'

Wednesday, June 10, 2009

Sometimes it not about the substance, rather its more important that its stylish, timely and consists of lots and lots of hair flipping. Amerie has achieved all the above in her new video for single, "Why R U?" This fresh vid was directed by fashion photographer, Ray Kay, and it's pretty much a splash of in-your-face color and stylish graphics. It's pretty much a safe video, nothing really seems out of the box and its cautiously focused on Amerie and her charisma and fashion savvy. The visual gives the sense that Amerie is trying to tip-toe quietly into her semi-comeback, possibly due to the whole Because I Love It fiasco. Since she's also being pulled by Def Jam's strings this time out, this video is geared to just be the first stepping stone into something...we just have to wait and find out what that "something" is. In Love and War will drop in stores August 11th.

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