Crisp N' Fresh: Amerie Works It On Out

Thursday, September 24, 2009

Strutting her stuff once again, Amerie keeps on plugging away with promotion for her upcoming (and much delayed) concept album, In Love & War. Now we are in the graces of her video for punchy single, "Heard 'Em All". In a sort of Mad Max theme, the feisty singer dons leather, sticky makeup and gets down n' dirty with her dancing in this video directed by Anthony Mandler, who has worked on videos with The Killers and Beyonce prior. Amerie brings on the sass and the determination amidst a sour green apocalyptic backdrop, but somehow the dancing seems a wee bit off to me, like it didn't fit with the song. Still, her hitching a ride on that moving Jeep was quite enthralling and probably the best part of the visual.

On another newsie note, Amerie gave fans a small taste of what's to come on the future fourth effort by unleashing a digital EP of snippets and a couple of full tracks. From the sound of things (especially "Higher"), Amerie keeps on steppin' in the right direction, here's hoping she gets the recognition this time out.

1 comment:

  1. Im sorry but this girl is not serious with this Beyonceish cast off song.

    AMERIE WAKE UP. You can do it!


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