Crisp N' Fresh: Erik Hassle Aims For America With Another Vid For 'Hurtful'

Thursday, January 14, 2010


Erik Hassle may have set a record for having the most music videos for one song, as this is his third (or fourth...lost count) for his wonderful song, "Hurtful". Yet, this one is supposed to be extra-special as it has been fashioned to appeal to American audiences, as the Swedish vocalist/guitarist conquers the States with his brand of pop/rock. The video is visually engaging with some lovely background and visual effects, and oh, some red, white and blue powder splashes (hmm...red, white and blue, how obvious). Yet with all this prettiness was it that necessary to make a fourth video?

Hassle's album, Pieces, will get an Stateside release sometime this Spring 

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