Artist Watch: He's Sung The Hooks, Now It's Bruno Mars Time To Shine

Friday, April 23, 2010

Singing the hooks on hip-hop tracks has become a sure-fire way now to become a singing star these days. Just ask Chrisette Michele and Keri Hilson who began their careers with singing the cooing choruses of some of rap's biggest hits. Now you can add Bruno Mars to the roster of hook performers who are gearing up to make it big in the solo market. You may have been acquainted with Mars already, but here is a refresher of sorts. In less than a year this Hawaiian native has gathered up three guest spots on hit rap tracks, such as Flo-Rida's "Right Round", Gym Class Heroes' Travie McCoy's (he goes by Travie now?) "Billionaire" and recently riding high on my current springtime jam (and recent #1 single), B.o.B's "Nothin' On You". Mars also has the tag as the man behind the scenes...you know producing, writing and all that undercover music man stuff as he's put his talent at work with the likes of Brandy and K'naan. So Mars has been around, we're just giving him some attention now.

Now I have been a little wary of how R&B males got drenched in that synthy-syrupy pop vat (think Chris Brown, Trey Songz and the current (blah-de-blah) state of Usher) where their decent vocals get drowned out by heavy showers of synths. Yet, Mars carries the sound vocally better as his powerful rough vocal is a neat contrast to that shiny perky pop. Frankly, if Mars sang Usher's tragic, "OMG", I'd probably would like it miles better...but this isn't a perfect world. Don't be put off by Mars' music, especially if you're not a pop fan, but just listen to his voice, as I'm pretty much on board to hear more of it. To get a taste of Mars, check out the current leaks that are to be on his upcoming EP, It's Better You Don't Understand, coming soon to an ear drum near you.

Runaway
DreamTaker
Move On

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