First Impressions: Amerie Creates A Buzz With "Who's Gonna Love U"

Friday, May 21, 2010

Round and round we go with Amerie, where she will find her niche...we'll never know. Even though there were some good intentions laid out on the singer's last effort, 2009's In Love and War the mishandling and misdirection of it was a bit obvious and jarring. Blame Deaf Slime Def Jam. Blame the fact that someone thought it'd be a bright idea for Amerie to channel every other R&B starlet out there. But whatever the case, I still applaud Amerie for not giving up...it's a slow clap, but a clap nonetheless, because even though she got nicely screwed over with In Love and War, she keeps on keeping.

On Wednesday night, Amerie's Twitter erupted with the premiere of a brand new track called, "Who's Gonna Love U ". The song is merely a buzz single for the singer's upcoming album, Cymatica Vol. 1 (Cymatics is the Greek word meaning the study of visible sound) and well...it's spunky and will make your feet happy with it's two-step abilities, that's the good thing. The bad thing is that it just feels a little hollow and a little mediocre for someone who we know is capable of more. Not to say the song is without the infectious shimmy n' milkshake nature that Amerie easily does on hits like "1 Thing" and "Take Control", but this song seems a bit same-old-same. Maybe Amerie should kiss n' make up with past producer Rich Harrison or at least find someone who can give her a sound that doesn't seem so redundant. Listen for yourself and make your judgment call.

Who's Gonna Love You

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