Album Watch: Natasha Bedingfield Rolls Around In Paint, Strives For No Gimmicks

Monday, November 8, 2010

Goodness do I love Natasha Bedingfield and her "if you're happy and you know it clap your hands" songs. She's like those encouraging  A+ glitter stickers you got atop your papers in grade school. Now don't think from the sound of a album and song title like "Strip Me", that Natasha's getting all kinky on us. She's still mightily wholesome and uplifting on her new single. A new single/album I had no idea about till today. Natasha's been kind of messing with us for awhile since she released the song "Touch" earlier this year with little news of a new album. Recently, Natasha did an interview with Billboard to confirm that she isn't letting 2010 slip by without a new record as she's releasing Strip Me this December (someone went design happy in that cover art). She explained the mis-leading title:

"It's called 'Strip Me' because it's just about getting back to the basics -- stripping away all the veneers and gimmicks we usually see in pop music."

Oh, snap. She's calling out somebody...

Particularly like this track. It has those trumpeting synths that are littering pop song backgrounds nowadays (what about those gimmicks, Nat?), but it has that hot chocolate comforting message that I like a lot about her music and it is a catchy little number. The video, like the song, oozes with entertaining optimism, that is if you feel positive about being yourself rolling around in mud and paint. Gimmicks, Natasha, gimmicks.

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