Shura Composes Sweet Heartbreak With 'Just Once'
Thursday, July 31, 2014
When I heard the line: "If you get my name wrong I won’t get pissed off cause I wish I was somebody else", I thought, well damn, I have found a kindred self-depreciating spirit. The sweetly fragile "Just Once" is my first invitation to Shura and her penchant for aerial pop that sounds sweet, but hints at something a wee bit darker. Shura tussles in angst quite well, but she's got a solid melodic going on that grooves in the right places (thanks to a few poignant bass tickles) and harmonizes as if its floating on a distant cloud. A few months ago, Shura engaged with her first single, "Touch" from an as-yet-to-be-determined project, and while it was nice n' all, I prefer this one for its simplicity and its throwback to the poppish harmonies of the '90s (cue a nod to Donna Lewis' 1996 hit, "I Love You Always Forever"). With one listen I think you'll be able to make a little room for yet another Londoner who's doing dope things in the name of lush future soul.